Churn
Why Payments Fail and How to Recover Them
Expired cards cause more lost revenue than most teams expect.
Marcus Hale
5 min read
Some customers leave without meaning to. Their card expires or a payment is declined, and the subscription ends without anyone deciding to cancel.
What to do first
Find out how much MRR is affected each month, and keep it separate from customers who chose to cancel. The two problems have different fixes.
A simple recovery routine
Retry the payment over several days, and email the customer before the card expires. Make updating a card a one-click job.
Then check the results each month, so you know whether the routine is working.
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